This store requires javascript to be enabled for some features to work correctly.

Discovering Your Unique Streetwear Style

Discovering Your Unique Streetwear Style

| Hannah Godwin

Streetwear, a dynamic and ever-evolving fashion genre, has transcended its origins to become a significant part of contemporary style. It's not just a trend; it's a form of self-expression, a way to showcase individuality. But with its vast range of styles, brands, and subcultures, finding your unique streetwear identity can be daunting. In this blog post, we’ll explore how you can discover and refine your personal streetwear style.

Understanding the Roots of Streetwear

Before diving into finding your style, it’s crucial to appreciate streetwear's origins. Emerging from the surf and skate cultures of California in the 1970s and 80s, streetwear was initially about comfort, functionality, and a rebellious spirit. Over the years, it has incorporated elements of hip-hop, Japanese street fashion, and haute couture. Recognising these roots can help you appreciate the diversity within streetwear and find elements that resonate with your personal ethos.

The Exploration Phase

1. Research and Inspiration

Start by immersing yourself in streetwear culture. Follow influential streetwear icons, brands, and fashion blogs on social media. Platforms like Instagram and Pinterest are great for visual inspiration. Notice what catches your eye - is it the bold graphics of Supreme, the minimalist aesthetic of Yeezy, or the avant-garde approach of Off-White?

2. Experimentation is Key

Streetwear is all about experimentation. Don't shy away from trying different combinations. Mix high fashion with vintage finds, play with proportions, or layer unexpected pieces together. Remember, what works for one person might not work for another. It’s about finding what feels right for you.

3. Understanding Your Lifestyle

Your lifestyle plays a significant role in shaping your style. Are you always on the go, needing comfortable yet stylish attire, or do you prefer a more laid-back approach? Your wardrobe should not only look good but also fit your daily life.

Refining Your Style

1. Identify Key Pieces

Every streetwear enthusiast has certain staple pieces. It could be a pair of classic sneakers, a well-fitted bomber jacket, or comfortable cargo pants. Identify these key items in your wardrobe that you feel most confident and comfortable in.

2. Develop a Signature Element

This could be a specific colour palette, a type of graphic print, or a particular accessory. Having a signature element can make your style instantly recognisable.

3. Quality Over Quantity

Streetwear can be an investment. Opt for high-quality pieces that last longer and look better as they age. It’s better to have a few versatile, well-made items than a closet full of things you barely wear.

Staying True to Yourself

The essence of streetwear is rooted in authenticity. It’s a reflection of your personality and experiences. Don’t feel pressured to conform to the latest trends. Instead, focus on what makes you feel good and what speaks to your personal narrative.

Keeping Up with Trends vs Timelessness

While it’s essential to be aware of trends, it's more important to develop a style that transcends seasonal changes. Incorporate trends in a way that complements your established look rather than completely overhauling your wardrobe every season.


Finding your unique streetwear style is a journey of self-discovery. It's about experimenting, making mistakes, and learning what works for you. Remember, the goal isn't just to look good but to feel authentic and confident in your skin. Embrace the process, stay true to your roots, and let your personal style narrative unfold organically. Oh, and why not check out our BECOMING Streetwear fashion brand to see what takes your fancy?